Reconstructing the way we live and produce is going to be essential for future prosperity. Nothing is ever created perfect and nothing will ever be perfect. The industry is shifting towards divergent thinking. Divergent thinkers are of a new breed. They thrive on fresh, non-traditional ideas and methods, ones that may have seemed far-fetched tens of years ago. Original thinking is what’s going to change the brand industry we know today. Our generation is without a doubt worried about the future. To stabilize our spot we must reinvent, collaborate, and innovate, not only us, but as well as future generations. Systems will only change if the paradigms that hold them together are questioned. It is our job as thought leaders of the future to be sponges and learn everything we possibly can about this shift and how it is affecting the brand world. It is crucial that we all think big when it comes to innovation. Adam Werbach put it perfectly when he wrote,
“Innovate differently, and win. Or continue to innovate narrowly, and lose”
Collaboration is another aspect closely associated with this ever-changing intellectual reinvention of the brand world. Many large businesses are starting to invest in collaboration strategies, which is a great step forward. One man or woman cannot singlehandedly change the world, but with the linking of passions for a better cause, change can be made.