8. The legend, the man, the innovator Scott Bedbury talked to our #UOcreativeStrat class this past Tuesday. What I’m about to share is nothing new, and has probably been said thousands of times in hundreds of different blogs.
Here are some of the insight I took away from his talk.
We need to balance art with science, the linear with the orthogonal.
Great leaders establish positive friction.
Transformational insights require an open mind.
Be FULLY PRESENT in the moments that matter most.
Innovation is culture
Generosity is key
Find enjoyment in the little things
Focus on how you make people feel (on an emotional level)
Find ways to leverage human need
Be honest and true to your (brand) DNA
Make mistakes, but make sure you learn from them (never make the same one twice)
Own up to mistakes when you do make them
Build a group of friends who can constructively critique your work
Create an experience that supports your brand, both for costumers and employees
Only think that price matters (look at Red Bull)
Loose your way, because your best employees will leave first
Scott also has a great read out there that you should probably check out/buy. It’s called A Brand New World.